Baidu gets mission creep

October 22, 2007

Baidu is starting up a department to compete head on with Alibaba’s Taobao in the consumer to consumer market. 

This looks suspiciously like some red meat for its shareholders rather than any promise on this.  However it could be an admission that Baidu desperately needs to monetise its traffic.  Having more than 50% of the search market is all well and good, but who’s ever seen a value per user?