The mechanics of Google and Baidu advertising

A short, but instructive, rundown of the differences between Google and Baidu is on the ebrand marketing site.  The main point is that you have to do your own analytics for Baidu, and the entry ccosts are very high.  The minimal cost per click bids are misleading – unless you are aiming to run your campaign on millions of long tail keywords.

 However the central fact is still there – Baidu owns the Chinese market.


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