The mechanics of Google and Baidu advertising

A short, but instructive, rundown of the differences between Google and Baidu is on the ebrand marketing site.  The main point is that you have to do your own analytics for Baidu, and the entry ccosts are very high.  The minimal cost per click bids are misleading – unless you are aiming to run your campaign on millions of long tail keywords.

 However the central fact is still there – Baidu owns the Chinese market.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: