Search Engine Strategies China Conference

Here are some reflections on the China Search Engine Strategies conference from Chris Sherman in Search Engine Land.  Some very bullish statements about the growth of the internet, such as “Ignore China, and you’re ignoring what will inevitably become a—if not the— dominant force in the global online marketplace in the very near future.”

Couldn’t agree more. 

However the article comes into it’s own with the observations on the Chinese search market – such as the amount of small advertisers in attendance (as opposed to the agencies and affiliates that tend to dominate the Western equivalents).

 There’s also a lot on Yahoo and their optimism in China.


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