Will Baidu be bigger than Google?

Robin Li thinks that Baidu is going to be bigger than Google.  What is it with size over specialism?

Google China suffers over this because it ignores the fact that it has the better converting ads (partly because of less click fraud, partly better ad serving technology) and aims to become the biggest.  Are they seriously claiming that they can start offering free MP3s of current bands?  Thought not.

Baidu has succesfully grabbed the Chinese market, and held this off from Google.  It’s even making a decent fist of monetising it.  However China makes up a sixth of the world’s population.  In most of the other five sixths Google rules.  Baidu is making a serious attempt to expand into Japan, but that’s so far the only large foreign market where they have made any serious effort.

China is a fast expanding but underdeveloped market, and Baidu could still maintain a stella rate of growth by concentrating on monetising the Chinese internet market. 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: