Old but gold, Danwei has a two year old piece about an internal leak of Baidu’s worries on its search results, with an interesting piece of advice on how to spot Baidu’s search placements. Worth a read if you want some background to Baidu’s thought processes:
http://www.danwei.org/business_and_finance/simplicity_baidu_vs_google.php
Of course Baidu has since opened the gap.
Posted by chinasearchads